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As an aspiring craft brewery owner, one of the most important things you need to do outside of securing financing, developing a brand, and finding a physical building is choosing the correct beers to brew for your target customer.
As a craft brewery owner you may find yourself overwhelmed and bombarded by daily deal salesmen, mass mailbox couponing vendors and several others looking to help grow your initial or existing customer base. With limited funds and time you can find a successful path that will lead you to acquiring, nurturing and rewarding your new and returning customers.
Your brand is derived from who you are, who you want to be and who people perceive you to be. Make sure to take the time and money to invest in a branding strategy that will get you and your brewery out ahead of your competition and in the minds of your target customers.